As global brands continue expanding into Africa, much of the focus has been placed on large digital platforms for reach and visibility. While these platforms…
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Alongside this, Africa’s young and digitally active population is playing a major role in shaping media consumption patterns. With a large percentage of the population…
While global platforms provide scale, they do not always offer the local context needed to create meaningful engagement. African news publishers and community media platforms…
As global interest in Africa continues to grow, so does the demand for access to local audiences. For African publishers, this presents a significant opportunity…
